What is Pay Per Head?

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Pay Per Head companies are a provider of software and hardware for bookies.

This type of company specializes in providing everything a bookie needs to effectively and efficiently operate their betting business.

The role of Pay Per Head companies is decisive in the success or failure of a betting business. For that reason, we have prepared this guide with everything you need to know about this type of company.

Services

Pay Per Head companies provides a wide range of services, all necessary for bookies to operate their betting business.

Among the essential services provided by a Pay Per Head company are:

Betting site

Pay Per Head companies makes all the necessary infrastructure available to bookies to design, launch, and operate their betting website.

Depending on the Per Head company, two modalities are the most common for the design of the betting site:

Predesigned templates: Bookies can access a gallery of predesigned templates to which they can modify and personalize some elements such as: images, logos, banners, texts, among others.

Through different customization options, bookies will be able to incorporate their own branding on the betting site and create an online presence memorable for bettors.

Most Pay Per Head companies offers about 15 to 20 templates to choose from. There are templates for specific sports like basketball or football, and generic ones for bookies that don’t want to focus on a particular sport. 

Custom web design: Some Pay Per Head companies give bookies the option of designing their websites completely custom. For this, they put at the disposal of the bookies a complete team of web designers and programmers.

This team of web professionals will make the vision that the bookie has for the betting site come true.

Both options present their pros and cons. For example, using predesigned templates allows bookies to quickly set up their site, and in a matter of hours be ready to operate.

While designing the site from scratch it will take more time to be ready, so the bookie will have to wait a couple of weeks to start operations.

Whatever design option the Pay Per Head company offers, having this service saves bookies a lot of money and work.

Pay Per Head companies know the betting industry and bettors very well, so they always incorporate the best web design practices into their products.


This guarantees that the bookie will have a betting site that meets high-quality standards.

Lines and odds

Pay Per Head companies has a staff with extensive experience in creating betting lines and odds.

Oddsmakers are in charge of carefully preparing betting lines that are attractive to bettors and profitable for the bookie.

Thanks to this service, modern bookie don’t have to worry about calculating and creating betting lines themselves.

In addition to ensuring that the betting lines are profitable and attractive, the Pay Per Head companies are also concerned with providing bookies with a complete arsenal of betting options for different sports, leagues, and events worldwide.

On average reputable Pay Per Head companies give bookies access to more than 80 different sports, leagues, and events from several countries worldwide.

Bookies will have access to sports like basketball (NBA, NCAA, and European), Soccer (MLS, English Premier League, Champions League, among many others), and even racetracks with betting action year-round. 

Having such robust betting lines from different parts of the world allows bookies to be highly competitive in the betting market, as they can offer betting options for all tastes and all types of gamblers.

Even though we live in the digital age, many people still prefer to place their bets over the phone.

Customer service staff

Pay Per Head companies offers bookies a highly qualified, multilingual customer service staff that, in some cases, is available 24 hours a day, seven days a week.

Thanks to this staff, the bookie does not have to worry about investing and creating a call center to serve all his bettors who prefer telephone bets.

Having this customer service staff at their disposal allows the bookie to free himself from several operational tasks. Wiht free time the bookie can focus on the important aspects of the business.

Betting software

So that bookies can control and manage their business effectively and efficiently, Pay Per Head companies provide a betting software.

The bookie can set betting limits for different sports, events, or specific players from this software.
Bookies can even move bet lines if necessary directly from the Pay Per Head company’s software.

The software also serves as a customer management system, the bookie will be able to access players’ account information. From the account infomation the bookie will know in real-time gamblers behaivor and statistics.

Through the betting software, the bookie can access detailed reports with information on everything that happens on the betting site. These reports will help the bookie make strategic decisions about the business.

The betting software operates on the cloud. This tecnology gives bookies the freedom to work on their betting business from anywhere in the world.

As long there is an internet connection the bookie can manage their business from any country, at any time.

Developing software with these features costs hundreds of thousands of dollars. But Pay Per Head companies offer to bookies at a very low cost.

Costs

The costs of hiring the best Pay Per Head provider are lower than you might think. Per Head companies charge for active players, hence their name pay per head.

Charging for active players means that if the bookie has 150 registered players, but only 40 placed a bet in the last month. The Pay Per Head company will only charge for the 40 who placed bets.

The Per Head cost scheme is convenient for bookies since it keeps operational expenses low.

The costs of a Pay Per Head provider range from $ 8 to $ 35 per active player.

Let’s assume a scenario where the bookie is associated with a Pay Per Head that charges $ 15 per head. If the bookie has 40 active players in the month, means a total cost of $ 600.

$600 is really low for all the software and hardware the bookie is receiving from the Pay Per Head provider.

If the bookie intends to build on his own the same software, hardware, and staff infrastructure that the Pay Per Head has, this would cost more than $500,000 and it would take a year or two of hard work. 

A Pay Per Head Partner

More than a simple provider, PPH companies are strategic partners for bookies.

A good Pay Per Head provider with a robust and cutting edge software and hardware infrastructure can improve and boost any bookie’s gambling business. In contrast, a bad per head provider can ruin even the best betting business.

Bookies should take the time to study and analyze the different PPH providers’ offers and find the right one.

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